This Privacy Policy applies to http://www.buyfinediamonds.comEntering the site constitutes your acceptance and agreement to the terms contained in this Privacy Policy. If you do not agree with the terms set forth in this Privacy Policy, please do not enter the site.

Our company values you as a customer and respects your privacy. We do not share or sell your information to any third parties. We strive to make every visit to our site-whether on a computer, tablet or mobile device-convenient and secure. When you provide information on this web site, such as a credit card number, that information is protected by Secure Sockets Layer (SSL) encryption technology.


  • 1Types of Information We Collect:

    • Legal Name
    • Billing and Shipping Address
    • Email Address
    • Phone Number
    • Credit/debit card number
    • Information on how you are using the site
    • Purchase/return/exchange information
  • 2We Collect Information When:

    • You interact with the site through your computer, tablet or mobile phone You request information, make a purchase, return or exchange.
    • An account is created on the site.
    • You connect with customer service via email or on social media platforms.
    • You use a social media platform like Facebook or YouTube.
    • You request to receive emails or our newsletter.
    • You participate in a contest or sweepstakes.
    • You respond to one of our surveys.
    • You share comments or suggestions.


  • 1Technologies Used

    We may use tracking pixels/web beacons, cookies and or other technologies to receive and store certain types of information. This information includes Internet Protocol (IP) addresses, browser information, Internet Service Provider (ISP), operating system, date/time stamp and click stream data. This information helps us customize your website experience and make our marketing messages more relevant. It also allows us to provide features such as storage of items in your cart between visits. This includes our content presented on other websites or mobile applications. In order to provide the best customer experience possible, we also use this information for reporting and analysis purposes, such as how you are shopping our website, performance of our marketing efforts, and your response to those marketing efforts.
  • 2Third Party Cookies

    We allow third-party companies to collect anonymous information when you visit the site and to use that information to serve ads for our products or services or for products or services of other companies when you visit the site or other websites. These companies may use anonymous information (e.g., navigational, non-personally identifiable information, click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, etc.) during your visits to the site and other websites in order to provide advertisements about our goods and services likely to be of interest to you. These parties may use a cookie or a third party web beacon, or other technologies, to collect this information.
  • 3User Experience Information

    In order to improve customer online shopping experience, help with fraud identification, and to assist our customer care representatives in resolving issues customers may experience in completing online purchases, we use tools to monitor certain user experience information, including, but not limited to, login information, IP address, data regarding pages visited, specific actions taken on pages visited (e.g., information entered during checkout process), and browser information.
  • 4Information from Other Sources

    We may also obtain information from companies that can enhance our existing customer information to improve the accuracy and add to the information we have about our customers (e.g., adding address information). This may improve our ability to contact you and improve the relevancy of our marketing by providing better product recommendations or special offers that we think will interest you.
  • 5Public Forums

    Any information you submit in a public forum (e.g., a blog, chat room, or social network) can be read, collected, or used by us and other participants, and could be used to personalize your experience. You are responsible for the information you choose to submit in these instances.


  • 1Product and Service Fulfillment

    • Fulfill and manage purchases, orders, payments, returns/exchanges, or requests for information, or to otherwise serve you.
    • Provide any requested services.
  • 2Marketing Purposes

    • Deliver coupons, mobile coupons, newsletters, receipt messages, e-mails, and mobile messages.
    • Internal Operations.
    • Improve the effectiveness of the site, mobile experience, and marketing efforts.
    • Conduct research and analysis, including focus groups and surveys.
    • Perform other business activities as needed, or as described elsewhere in this policy.
  • 3Fraud Prevention

    • To prevent fraudulent transactions, monitor against theft and otherwise protect our customers and our business.
  • 4Legal Compliance

    • To assist law enforcement and respond to subpoenas.


If you have any questions, please do not hesitate to contact us at +44 (0)2074040492 or email us on