Diamonds are loved all around the world. There is nothing quite like a beautiful diamond to truly express one's love, commitment and affection for someone.
Purchasing a diamond could be an intimidating experience for many people but not once you’ve understood the key characteristics, which is very simple to understand.
We’ve created a simple guide explaining all the important characteristics and how each one of them affect the brilliance and value of the diamond, in a short while you’ll learn how to create the right balance in choosing you perfect diamond.
Almost all diamonds have tiny imperfections. Diamonds with few or no imperfections receive the highest clarity grades.
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A diamond's color grade refers to the lack of color. The more colorless the diamond, the higher quality grade it will receive.
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The cut of a diamond determines its brilliance. Put simply, the better a diamond is cut, the more sparkle it will have.
Learn MoreIf you'd link to talk to an expert gemologist about our diamonds,or a member of our friendly Customer Care Team, please get in touchon +44 207 4040 492 or enter into a Live chat as you Prefer.
